Whoop

Whoop is a health and fitness brand focused on helping individuals optimize their performance, recovery and overall well-being through wearable technology. Whoop’s flagship product, a sleek, strap-based fitness tracker, provides users with valuable insights into their physical and mental state by continuously monitoring key metrics like heart rate, sleep, strain and recovery. Aimed at both athletes and fitness enthusiasts, Whoop is designed to be worn 24/7 to gather real-time data and deliver actionable insights that guide users towards a healthier, more balanced lifestyle.