LG 77-inch OLED77C36LA OLED Evo C3

KSh 450,000 (KSh 522,000 inc VAT)

  • Display Technology: OLED panel with self-lit pixels.
  • Resolution: 4K Ultra HD (3840 x 2160 pixels).
  • Operating System: webOS with ThinQ AI integration.
  • Refresh Rate: 120 Hz native.
  • HDR Support: Dolby Vision, HDR10, and HLG.
  • Audio: AI Sound Pro with virtual 9.1.2 surround sound; 40W output; 2.2 channel speaker system.
  • Connectivity: 4 HDMI 2.1 inputs, 3 USB ports, Wi-Fi (802.11ac), Bluetooth 5.0, Ethernet.
  • Sizes Available: 77
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LG, OLED evo TV, 77 inch C3 series
LG 77-inch OLED77C36LA OLED Evo C3
KSh 450,000 (KSh 522,000 inc VAT)

LG OLED evo. The Trailblazer of a Definitive Decade

The LG OLED77C36LA, part of the OLED Evo C3 series, is a premium 77-inch 4K Smart OLED TV that delivers exceptional picture quality thanks to LG’s self-lit OLED pixels and the advanced α9 AI Processor 4K Gen6. This combination provides vibrant and accurate colors with 100% color fidelity and volume, along with infinite contrast and deep blacks. The “Brightness Booster” technology further enhances the picture’s luminosity, making it brighter than standard OLEDs. For immersive entertainment, it supports Dolby Vision IQ and Dolby Atmos, and its 120Hz refresh rate, along with VRR, G-Sync, and FreeSync compatibility, makes it an excellent choice for gaming. The TV features LG’s webOS 23 smart platform with ThinQ AI and built-in voice assistants, offering a user-friendly interface and access to a wide range of streaming services. Its ultra-slim design with minimal bezels adds a touch of elegance to any living space.

Key Features

Brilliant OLED evo Display with Brightness Booster

The LG OLED77C36LA features a 77-inch 4K OLED evo panel, delivering exceptional picture quality with perfect blacks and vibrant colors. Enhanced by the Brightness Booster technology and the α9 AI Processor 4K Gen6, it achieves higher brightness levels, ensuring stunning visuals even in well-lit environments. The OLED Dynamic Tone Mapping Pro further refines contrast and detail across various scenes. ​

Immersive Audio Experience with Dolby Atmos

Equipped with AI Sound Pro and a 2.2 channel speaker system, the TV provides a rich audio experience. The inclusion of Dolby Atmos and AI Acoustic Tuning creates a virtual 9.1.2 surround sound environment, immersing viewers in multidimensional audio that complements the on-screen action.

Optimized for Gaming with Advanced Features

The OLED77C36LA is designed for gamers, featuring a 120Hz native refresh rate, NVIDIA G-Sync and AMD FreeSync compatibility, and support for Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM). The Game Optimizer and Dashboard provide easy access to gaming settings, ensuring a smooth and responsive gaming experience.

Smart TV Functionality with webOS 23 and ThinQ AI

Running on webOS 23, the TV offers a user-friendly interface with personalized recommendations and easy access to streaming services. ThinQ AI enables voice control and smart home integration, while features like Multi View and Room-to-Room Share enhance the smart TV experience.

Sleek Design with Versatile Connectivity

The ultra-slim design with minimal bezels allows the TV to blend seamlessly into any living space. It offers comprehensive connectivity options, including four HDMI 2.1 ports, three USB inputs, Wi-Fi 5, and Bluetooth 5.0, accommodating various devices and setups. ​

What’s in the Box

  • LG OLED77C36LA OLED Evo C3
  • Remote
  • Batteries
  • IR Blaster Cable
  • Power cable

FAQs

What is the difference between LG OLED and Evo?

​The key difference between LG’s standard OLED and OLED evo panels lies in brightness and color performance. OLED evo panels are engineered to achieve higher brightness levels—up to 20% more than traditional OLEDs—making them better suited for well-lit environments

Is the OLED EVO worth it?

​Yes, LG’s OLED evo technology is generally worth the investment, especially for viewers seeking enhanced brightness and color performance. OLED evo panels offer higher peak brightness and improved color accuracy compared to standard OLEDs, making them ideal for well-lit environments and HDR content.

Is this TV good for gaming?

Yes, the LG OLED77C3 is an excellent choice for gaming. It features a 120Hz refresh rate, extremely low input lag, and supports Variable Refresh Rate (VRR) technologies like NVIDIA G-Sync and AMD FreeSync Premium. These features ensure smooth and responsive gameplay, especially on next-generation consoles and gaming PCs, minimizing tearing and stuttering for a competitive edge.  

What smart features does this TV offer?

This TV runs on LG’s webOS 23 smart platform, providing a user-friendly interface with access to a wide variety of streaming services and apps. It also has ThinQ AI built-in, allowing for intelligent voice control via the included Magic Remote. Furthermore, it’s compatible with popular voice assistants like Google Assistant and Alexa, offering seamless integration into your smart home ecosystem.

Additional information

Display

Type: 4K OLED

Size: 77 inches
Resolution: 3840 x 2160 (4K Ultra HD)
Refresh Rate: 120Hz native
Wide Color Gamut: OLED Color
HDR Support: Dolby Vision, HDR10, HLG
Dimming Technology: Pixel Dimming
Motion Enhancement: OLED Motion​

Picture Processing

Processor: α9 AI Processor 4K Gen6
AI Features: AI Picture Pro, AI Super Upscaling 4K, AI Genre Selection (SDR/HDR), AI Brightness Control
Dynamic Tone Mapping: OLED Dynamic Tone Mapping Pro
FILMMAKER MODE™: Yes​

Audio

Output Power: 40W
Speaker System: 2.2 channel
Dolby Atmos: Yes
AI Sound Pro: Yes
AI Acoustic Tuning: Yes​

Smart TV Features

Operating System: webOS 23

AI Platform: ThinQ AI

Voice Assistants: Google Assistant, Amazon Alexa (built-in)
Hands-Free Voice Recognition: Yes
Multi View: Yes
Room-to-Room Share: Yes
Magic Remote: Included​

Connectivity

4 x HDMI 2.1 (supports 4K @ 120Hz)
3 x USB
Wi-Fi 5 (802.11ac)
Bluetooth 5.0
Satellite Decoder: Built-in​

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